Luecke and Katz (2003), who wrote:
- “Innovation . . . is generally understood as the successful introduction of a new thing or method . . . Innovation is the embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services.
Amabile et al (1996) propose:
- “All innovation begins with creative ideas . . . We define innovation as the successful implementation of creative ideas within an organization. In this view, creativity by individuals and teams is a starting point for innovation; the first is necessary but not sufficient condition for the second”.
Davila et al (2006), write:
- “Innovation, like many business functions, is a management process that requires specific tools, rules, and discipline.”
Creativity may be displayed by individuals, but innovation occurs in the organizational context only.
Davila et al (2006) comment,
- “Often, in common parlance, the words creativity and innovation are used interchangeably. They shouldn’t be, because while creativity implies coming up with ideas, it’s the “bringing ideas to life” . . . that makes innovation the distinct undertaking it is.”
(Wikipedia.com)
Creativity & Innovation 